| TEXTILE AND FASHION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ECO4145 | Platform Economics | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
| Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
|
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
| After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
| Week | Subject | Related Preparation |
| 1) | Introduction and Basic Concepts | |
| 2) | Economic Principles for Platforms | |
| 3) | The Technologies Behind Platforms | |
| 4) | How Multi-Sided Platforms Create Value | |
| 5) | Getting off the Critical Mass | |
| 6) | Pricing for Profitability and Growth | |
| 7) | Shaping the Platform’s Ecosystem | |
| 8) | Designing the Platform | |
| 9) | Evaluating Platform Pioneers | |
| 10) | The Transformation of Payments | |
| 11) | The Transformation of Retail | |
| 12) | Antitrust Issues in Platform Economics | |
| 13) | Public Policy Towards Platforms | |
| 14) | The Future of Platforms |
| Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
| References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Quizzes | 4 | 10 | 40 |
| Final | 1 | 25 | 25 |
| Total Workload | 149 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework. | |
| 2) | Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results. | |
| 3) | Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose. | |
| 4) | Recognizes textile raw materials and equipments. | |
| 5) | Uses computer programs effectively in the garment and fabric surface design process. | |
| 6) | Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment. | |
| 7) | Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes. | |
| 8) | Works in a programmed and disciplined manner in professional practices. | |
| 9) | Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence. | |
| 10) | Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations. | |
| 11) | Establishes effective visual, written and verbal communication in the field of textile and fashion design. | |
| 12) | Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues. | |
| 13) | Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values. |