LAW | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO4145 | Platform Economics | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
Week | Subject | Related Preparation |
1) | Introduction and Basic Concepts | |
2) | Economic Principles for Platforms | |
3) | The Technologies Behind Platforms | |
4) | How Multi-Sided Platforms Create Value | |
5) | Getting off the Critical Mass | |
6) | Pricing for Profitability and Growth | |
7) | Shaping the Platform’s Ecosystem | |
8) | Designing the Platform | |
9) | Evaluating Platform Pioneers | |
10) | The Transformation of Payments | |
11) | The Transformation of Retail | |
12) | Antitrust Issues in Platform Economics | |
13) | Public Policy Towards Platforms | |
14) | The Future of Platforms |
Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 18 | 18 |
Midterms | 1 | 20 | 20 |
Final | 1 | 30 | 30 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. | |
2) | Have the knowledge of legal methodology and methods of comment. | |
3) | Comment the modern legal gains with the historical knowledge. | |
4) | Have the knowledge of philosophical currents of thought which are the bases of legal rules. | |
5) | Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. | |
6) | Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. | |
7) | Use at least one foreign language as scientific language. | |
8) | Have the knowledge of the political and juridical foundation of the state. | |
9) | Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. | |
10) | Have the ability to resolve the disagreements which can violate the social order in national or international level. | |
11) | Have the ability to prevent the juridical disagreements between individuals. | |
12) | Have the knowledge of international and comparative law systems. | |
13) | Have the knowledge of the construction and the conduct of the national and international commercial relations. | |
14) | Use Turkish in an efficient way both verbal and written. | |
15) | Have the professional and ethical responsibility. | |
16) | Have the knowledge on the European Union’s legislation and institutions. | |
17) | Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. | |
18) | Have the knowledge of the operation of the national and the international judicial bodies. |