| INTERNATIONAL TRADE AND BUSINESS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ECO4145 | Platform Economics | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
| Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
| Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
|
The students who have succeeded in this course; 1. Identify platforms 2. Explain the functioning of a platform 3. Idenfity network effects 4. Evaluate direct and indirect network effects 5. Analyze platform business models 6. Evaluate platforms' behaviours 7. Analyze platforms' competitive strategies 8. Acquire a solid understanding for promotion and subsidy strategies |
| After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
| Week | Subject | Related Preparation |
| 1) | Introduction and Basic Concepts | |
| 2) | Economic Principles for Platforms | |
| 3) | The Technologies Behind Platforms | |
| 4) | How Multi-Sided Platforms Create Value | |
| 5) | Getting off the Critical Mass | |
| 6) | Pricing for Profitability and Growth | |
| 7) | Shaping the Platform’s Ecosystem | |
| 8) | Designing the Platform | |
| 9) | Evaluating Platform Pioneers | |
| 10) | The Transformation of Payments | |
| 11) | The Transformation of Retail | |
| 12) | Antitrust Issues in Platform Economics | |
| 13) | Public Policy Towards Platforms | |
| 14) | The Future of Platforms |
| Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
| References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentations / Seminar | 1 | 18 | 18 |
| Midterms | 1 | 20 | 20 |
| Final | 1 | 30 | 30 |
| Total Workload | 152 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
| 2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
| 3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
| 4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
| 5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
| 6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
| 7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
| 8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
| 9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |