NEW MEDIA
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4909 Hexagon Studio-Contemporary Approaches in Automotive Design Fall 2 0 2 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HAMİDE ELÇİN TEZEL
Course Lecturer(s): Prof. Dr. HAMİDE ELÇİN TEZEL
Recommended Optional Program Components: Visit to Hexagon
Course Objectives: To examine the automotive design process with a holistic and interdisciplinary point of view. To evaluate the importance of the relationship between different disciplines and communication in the product design process through the automotive design process.

Learning Outcomes

The students who have succeeded in this course;
1) Explains and interprets automotive design and process management.
2)Analyzes, discusses, and reports on topics related to manufacturing and engineering inputs in automotive design.
3) Plans and applies the design process and strategic design management in automotive projects.
4) Uses knowledge of body engineering, vehicle architecture, and ergonomic design to develop automotive designs.
5) Compares, analyzes, and evaluates topics related to patents, know-how, and intellectual property in automotive design.
6) Integrates, models, and synthesizes fundamental concepts of automotive design.

Course Content

Considering the stages of the automotive design product cycle—concept and design, product design and ergonomics, engineering and development, virtual product, model prototype, testing and validation, and product release—this course involves examining the cause-effect relationships between the main disciplines within the product design process. Further details are provided in the detailed course content.

The teaching methods of the course are as follows: lecture, reading, discussion, and individual study.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Product Development Cycle and Automative Terminology -
2) Industrial Design Process • Industrial Design Process And Organization In Hexagon Studio? o The design process, relationship and cooperation with other teams and disciplines will be mentioned through real design stories and examples. o Conceptual Design, Industrial Design, Computer Aided Design, Pre-Engineering Phase, Digital Surface Sculpturing, Color & Trim and Perceived Quality concepts and responsibilities of a design team will be mentioned through the examples. • Strategic Design Approach And Its Application o The definition and methods used in Strategic Design o The importance of reasoning a design will be mentioned and discussed. -
3) Industrial Design Process (continued) • Role, Responsibilities And Vision Of Industrial Designers and Innovators In A Company o An introduction:  Knowing and recognizing yourself and other people.  Developing communication strategies within a design team, with other team members in order to increase the individual and team performance.  How to increase and keep your self-motivatation above average throughout your career? o How To Embed Industrial Design & Innovation Culture In A Company? o In order to increase the awareness of the junior designer candidates, the roles, the relationship with other disciplines and position of a designer in an organization will be mentioned. o The answer to the question: “What should be the vision of a designer and a design team?” will be discussed o Design Leadership and Innovator Roles of Designers -
4) Body Engineering • What is Body Engineering and What we are doing? o BIW o Doors and Closures o Interior Trim o Exterior Trim o HVAC • Materials and Manufacturing Processes o Sheet metals o Aluminum Extrusion & Pultrusion o Plastics & Injection -
5) Body Engineering (Continued) o PU, ABS & Vacuum Forming o Composites  Hand lay-up  RTM  SMC  Prepreg –Autoclave • Style Feasibility o Decomposition o Cut lines o Surfaces • Critical Sections • Examples • Useful & practical info -
6) Vehicle Architecture and Ergonomics Design • Main Dimensions Components Packaging Occupant Accommodation Ergonomics Design -
7) Vehicle Architecture and Ergonomics Design (continued) • Vehicle Engineering -
8) Chasis and PWT Systems / Vehicle Dyna*mics
9) Midterm exam -
10) Electric&Electronics -
11) Automative Regulations • Homologation 101 : What does that even mean? o Introduction of Homologation o Importance of Homologation o Relationships with other engineering departments o Introduction of Global Automative Regulations •Quick brief about: o FMVSS (Federal Motor Vehicle Safety Standards) o UN ECE Regulations (The United Nations Economic Commission for Europe ) o EU Directives and Regulations (European Union) o International Legislations o National Legislations o COP (Conformity of Production) o COC (Certificate of Conformity) -
12) Patent, Know-How and Intellectual Property Process • How to support your creation process and protect your design rights • What kind of R&D Incentives and programmes you may benefit -
13) Visioner Dialogue Future of the automative industry -
14) Final Evaluations -

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Presentation 1 % 20
Midterms 1 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.