Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
Who's to Say What's Right and Wrong? |
Sharvy. R. 2007. Who’s To Say What’s Right or Wrong? People Who Have Ph.D.’s in Philosophy, That’s Who. Journal of Libertartian Studies, 21 (3): 3-24. |
3) |
Values: Objectivity and Subjectivity |
McConnell, Terrance C. “Objectivity and Moral Expertise,” Canadian Journal of Philosophy XIV (2) (June 1984), pp. 193-207. |
4) |
Identifying Values in Politics I: Plato |
Plato. 2008. Crito, Oxford World’s Classics. Oxford: Oxford University Press. |
5) |
Identifying Values in Politics II: Aristotle |
Sandel, M. 2010. Justice: What is the Right Thing to Do. Farrar, Straus and Giroux: New York. pp, 98-109 |
6) |
Value-neutral Politics I: Utilitarianism? |
J. Harris. 1975. Survival Lottery. Philosophy 50. |
7) |
MIDTERM |
|
8) |
Value-neutral Politics II: Machiavelli's Politics Free from Confusion |
Machiavelli. N. 1992. The Prince. Dover: Dover Publications. |
9) |
Values, Duty and Suicide: Kant |
Langton R. 1992. Duty and Desolation. Philosophy 67: 481-505. |
10) |
Ethical Perspectives on Biomedical Science: David E. Cooper |
Cooper. D. E. 2002. The Frankensteinian Nature of Biotechnology. Aldershot: Ashgate. |
11) |
Identifying Values in Science: Social Phenomena Sartre |
Sartre. J. P. 2007. Existentialism is Humanism. London: Yale University Press |
12) |
Identifying Values in Freedom I: Berlin's Value Free/ValueLaden Conceptions of Freedom |
Berlin. I. 2002. “Two Concepts of Liberty”, in Liberty ed. H. Hardy. Oxford: Oxford University Press. |
13) |
Identifying Values in Freedom II: Heidegger's Existence and Freedom |
Heidegger. M. 1962. Being and Time. Trans. John Macquarrie and Edward Robinson. Oxford: Basil Blackwell. |
14) |
Overview and Feedback |
|
Course Notes / Textbooks: |
You do not need to buy any books for Readings in Philosophy, but you may need to print the reader (primary sources), which I will provide to you weekly via itslearning. Apart from these, as a first port of call on any particular topic, check out the online Stanford Encyclopaedia of Philosophy (http://plato.stanford.edu/). The Routledge Encyclopaedia of Philosophy is also particularly useful. It is available on-line.
|
References: |
You do not need to buy any books for Readings in Philosophy, but you may need to print the reader (primary sources), which I will provide to you weekly via itslearning. Apart from these, as a first port of call on any particular topic, check out the online Stanford Encyclopaedia of Philosophy (http://plato.stanford.edu/). The Routledge Encyclopaedia of Philosophy is also particularly useful. It is available on-line.
|
|
Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|