PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3210 | Media Literacy | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Course Objectives: | This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality. |
The students who have succeeded in this course; Students who take this course; - will be able to analyze media. - will be able to understand visual codes and visual literacy. - will be able to express the relationship between imagination and media. - can analyze the post-truth and reality. - can analyze the target and goals of tv commercials. - will be able to analyze how sight, sound and motion call emotions. |
The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives. |
Week | Subject | Related Preparation |
1) | Introduction: Meaning of media literacy | |
2) | Asking critical questions | |
3) | Understanding media genres | |
4) | Media and real world | |
5) | What is the truth? What is post-truth? | |
6) | Media and why do we trust? | |
7) | Agenda-setting | |
8) | Mass communication | |
9) | Visual codes | |
10) | Global media | |
11) | Media ethics | |
12) | Commercialism, media, culture | |
13) | Best examples of media literacy | |
14) | Review of the term |
Course Notes / Textbooks: | Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman |
References: | Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 15 |
Presentation | 1 | % 15 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 3 | 3 | 9 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |