Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
8) |
Assigning Final Projects |
|
9) |
Expectation management in crisis communications |
|
10) |
Expectation management in crisis communications |
|
11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
13) |
Management of ideal expectation chain |
|
14) |
Group Presentations |
|
|
Program Outcomes |
Level of Contribution |
1) |
Having the theoretical and practical knowledge proficiency in the discipline of industrial product design |
|
2) |
Applying professional knowledge to the fields of product, service and experience design development |
|
3) |
Understanding, using, interpreting and evaluating the design concepts, knowledge and language |
|
4) |
Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge |
|
5) |
Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them |
|
6) |
Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels |
|
7) |
Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods |
|
8) |
To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions |
|
9) |
Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications |
|
10) |
Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. |
|
11) |
Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures |
|
12) |
Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |
|