Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
8) |
Assigning Final Projects |
|
9) |
Expectation management in crisis communications |
|
10) |
Expectation management in crisis communications |
|
11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
13) |
Management of ideal expectation chain |
|
14) |
Group Presentations |
|
|
Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. |
|
2) |
identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
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3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
|
4) |
Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. |
|
5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. |
|
6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
|
7) |
Demonstrate effective communication skills in both oral and written English and Turkish. |
|
8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
|
9) |
Develop an awareness of professional and ethical responsibility. |
|
10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
|
12) |
Develop effective and efficient managerial skills. |
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