Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
8) |
Assigning Final Projects |
|
9) |
Expectation management in crisis communications |
|
10) |
Expectation management in crisis communications |
|
11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
13) |
Management of ideal expectation chain |
|
14) |
Group Presentations |
|
|
Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge of subjects specific to mathematics (analysis, linear, algebra, differential equations, statistics), science (physics, chemistry, biology) and related engineering discipline, and the ability to use theoretical and applied knowledge in these fields in complex engineering problems. |
|
2) |
Identify, formulate, and solve complex Biomedical Engineering problems; select and apply proper modeling and analysis methods for this purpose |
|
3) |
Design complex Biomedical systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. |
|
4) |
Devise, select, and use modern techniques and tools needed for solving complex problems in Biomedical Engineering practice; employ information technologies effectively. |
|
5) |
Design and conduct numerical or physical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Biomedical Engineering. |
|
6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Biomedical Engineering-related problems. |
|
7) |
Ability to communicate effectively in Turkish, oral and written, to have gained the level of English language knowledge (European Language Portfolio B1 general level) to follow the innovations in the field of Biomedical Engineering; gain the ability to write and understand written reports effectively, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. |
|
8) |
Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. |
|
9) |
Having knowledge for the importance of acting in accordance with the ethical principles of biomedical engineering and the awareness of professional responsibility and ethical responsibility and the standards used in biomedical engineering applications |
|
10) |
Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
|
11) |
Acquire knowledge about the effects of practices of Biomedical Engineering on health, environment, security in universal and social scope, and the contemporary problems of Biomedical Engineering; is aware of the legal consequences of Mechatronics engineering solutions. |
|