| Week |
Subject |
Related Preparation |
| 1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
| 2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
| 3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
| 4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
| 5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
| 6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
| 7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
| 8) |
Assigning Final Projects |
|
| 9) |
Expectation management in crisis communications |
|
| 10) |
Expectation management in crisis communications |
|
| 11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 13) |
Management of ideal expectation chain |
|
| 14) |
Group Presentations |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics, science and Energy Systems Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. |
|
| 2) |
Ability to identify, formulate, and solve complex Energy Systems Engineering problems; select and apply proper modeling and analysis methods for this purpose.
|
|
| 3) |
Ability to design complex Energy systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. |
|
| 4) |
Ability to devise, select, and use modern techniques and tools needed for solving complex problems in Energy Systems Engineering practice; employ information technologies effectively. |
|
| 5) |
Ability to design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Energy Systems Engineering. |
|
| 6) |
Ability to cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Energy Systems-related problems |
|
| 7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions. |
|
| 8) |
Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. |
|
| 9) |
Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Energy Systems Engineering applications. |
|
| 10) |
Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
|
| 11) |
Acquire knowledge about the effects of practices of Energys Systems Engineering on health, environment, security in universal and social scope, and the contemporary problems of Energys Systems engineering; is aware of the legal consequences of Energys Systems engineering solutions. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
