Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
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2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
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3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
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4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
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5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
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6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
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7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
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8) |
Assigning Final Projects |
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9) |
Expectation management in crisis communications |
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10) |
Expectation management in crisis communications |
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11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
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12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
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13) |
Management of ideal expectation chain |
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14) |
Group Presentations |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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