| GASTRONOMY (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3622 | Ad Design II | Spring | 2 | 2 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles. |
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The students who have succeeded in this course; 1) Students will be able to sense Typographic Communication concept. 2) Students will be able to define working process of Graphic Design and Page Layout. 3) Students will be able to recognize differences between graphic design and advertising design products. 4) Students will be able to recognize different layout formats. 5) Students will be able to use Adobe InDesign design software in upper intermediate level. 6) Students will be able to use Adobe Photoshop design software in upper intermediate level.. 7) Students will be able to grabs the importance of sectoral sense of team work. |
| Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles. |
| Week | Subject | Related Preparation |
| 1) | Color on Graphic design and graphic design products Practice: Corporate Visual Identity Design products. | |
| 2) | Typography and Typographical Communication. Practice: Corporate Visual Identity Design products. | |
| 3) | Typography and Typographical Communication. Practice: Print Advertisement sample. Deadline for 1st Homework | |
| 4) | Layout elements and Layout principles. Practice: Print Adveretisiment sample in different layout formats. | |
| 5) | Relationship between graphic design principles and layout principles. Visual hierarchy. Practice: Print Advertisement sample in different layout formats. | |
| 6) | Layout and Grid system. Practice: Print Advertisement sample. | |
| 7) | Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. Deadline for 2nd Homework | |
| 8) | Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. | |
| 9) | Print advertisement samples Deadline for 3rd Homework: | |
| 10) | Different Media: Outdoor Advertising | |
| 11) | Different Media: Ambient Advertising | |
| 12) | Point of Purchase product design. | |
| 13) | Different Media: Visual design for on-line / off-line interactive diveces in advertising. | |
| 14) | Project process: Advertising campaign design. |
| Course Notes / Textbooks: | • Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948) • How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006) • Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009) |
| References: | • Communication Arts Magazine • Novum Magazine • Archive Magazine • SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık. • AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları. • AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul. • AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın. • Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 20 |
| Midterms | 2 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Homework Assignments | 14 | 5 | 70 |
| Midterms | 3 | 4 | 12 |
| Final | 2 | 4 | 8 |
| Total Workload | 174 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. | |
| 2) | Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. | |
| 3) | Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. | |
| 4) | Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning. | |
| 5) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. | |
| 6) | Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project |