ADV3622 Ad Design IIBahçeşehir UniversityDegree Programs SPEECH AND LANGUAGE THERAPYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SPEECH AND LANGUAGE THERAPY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV3622 Ad Design II Spring 2 2 3 7
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to sense Typographic Communication concept.
2) Students will be able to define working process of Graphic Design and Page Layout.
3) Students will be able to recognize differences between graphic design and advertising design products.
4) Students will be able to recognize different layout formats.
5) Students will be able to use Adobe InDesign design software in upper intermediate level.
6) Students will be able to use Adobe Photoshop design software in upper intermediate level..
7) Students will be able to grabs the importance of sectoral sense of team work.

Course Content

Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Color on Graphic design and graphic design products Practice: Corporate Visual Identity Design products.
2) Typography and Typographical Communication. Practice: Corporate Visual Identity Design products.
3) Typography and Typographical Communication. Practice: Print Advertisement sample. Deadline for 1st Homework
4) Layout elements and Layout principles. Practice: Print Adveretisiment sample in different layout formats.
5) Relationship between graphic design principles and layout principles. Visual hierarchy. Practice: Print Advertisement sample in different layout formats.
6) Layout and Grid system. Practice: Print Advertisement sample.
7) Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. Deadline for 2nd Homework
8) Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample.
9) Print advertisement samples Deadline for 3rd Homework:
10) Different Media: Outdoor Advertising
11) Different Media: Ambient Advertising
12) Point of Purchase product design.
13) Different Media: Visual design for on-line / off-line interactive diveces in advertising.
14) Project process: Advertising campaign design.

Sources

Course Notes / Textbooks: • Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948)
• How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006)
• Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)

References: • Communication Arts Magazine
• Novum Magazine
• Archive Magazine
• SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık.
• AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları.
• AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul.
• AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın.
• Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 20
Midterms 2 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 3 42
Homework Assignments 14 5 70
Midterms 3 4 12
Final 2 4 8
Total Workload 174

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice.
2) To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection.
3) To use information and health technologies in practice and research in the field of Speech and Language Therapy.
4) To communicate effectively with advisee, colleagues for effective professional relationships.
5) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
6) To use life-long learning, problem-solving and critical thinking skills.
7) To act in accordance with ethical principles and values in professional practice.
8) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
9) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
10) To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy.
11) To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community.