Week |
Subject |
Related Preparation |
1) |
Korean alphabet and rules (Vowels,Consonants) |
|
2) |
Korean Basic Grammer, History of Hangıl |
|
3) |
Introducing oneself (asking and telling name) and Greetings Korean History |
|
4) |
Exercises and Korean Culture (Korean Lifestyle) |
|
5) |
Korean sentence structure |
|
6) |
Korean noun and verb suffix , Korean Culture |
|
7) |
Korean noun and verb suffix , Korean Culture (Society, Culture ve Art) |
|
8) |
Sino-Korean Numbers, future tense, expressing approval suffix, negativity, past tense, telling the time, conjunctions |
|
9) |
Sino-Korean Numbers, future tense, expressing approval suffix, negativity, past tense, telling the time, conjunctions; Korean History |
|
10) |
Exercises and Korean Culture (Korean Lifestyle) |
|
11) |
Imperative and propositive sentence. Korean verbs and tenses |
|
12) |
Tenses, aspect, mode. Korean Culture in the world |
|
13) |
Suffix which attaches to verb stems to from adverbial phrase, stating reasons conjunctions, irregular verbs. Exercises |
|
14) |
An Overview |
|
Course Notes / Textbooks: |
Yonsei Korece 1- Yonsei Üniversitesi Korece Merkezi, Yonsei Üniversitesi yayınları, 2015, Seul, Kore (Korece)
Sejong Korece1- Ulusal Korece Öğretim Merkezi, Hau Yay, 2013, Seul, Kore (Korece)
Kore'yi Tanıyarak Korece Öğrenelim- S. Göksel Türközü ,Oh Eun Kyung, Lotus Yay, 2014, İstanbul, Türkiye (Türkçe) |
References: |
Facts About Korea- Kore Kültür, Spor ve Turizm Yay, 2013, Seul, Kore (İnglizce)
(PDF dosyası) |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |