ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4622	Advertising Workshop	Spring	3	0	3	4

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s):	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	As a result of successfully completing this course, the student will be able to do the following: 1. prepare a complete, functional portfolio. 2. prepare advertising designs. 3. generate advertisement ideas for different target audiences. 4. Combine and differentiate the advertising media

Learning Outcomes

The students who have succeeded in this course;
I. Layout and Typography
II. Scenario writing
III. Outdoor advertising
IV. Digital advertising
V. Radio advertising
VI. Specialty Advertising
VII. Process of Advertising Campaign

Course Content

1. Week : Introductıon: Creativity in advertising
2.Week : Print ad (magazine)
3.Week : Print ad (news paper)
4.Week : Tv commercial scenario
5.Week : Tv commercial scenario
6.Week : Outdoor - Ambient ad
7.Week : Vize
8.Week : Banner, pop up, e-mail
9.Week : Special web site ads (Youtube, facebook, msn messenger, etc.)
10.Week : Creating radio ads
11.Week : Creating special ads for different media
12.Week : Creating Ad Campaign
13.Week : Creating Ad Campaign
14.Week : 360 degree advertising

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Creativity in advertising and finding the good idea...	Rading the pages between 6-16 of main course book.
1)
2)	Print ad (magazine)	Rading the pages between 56-89 of main course book.
3)	Print ad (news paper)	Rading the pages between 56-89 of main course book.
4)	TV commercial and scenario writing	Reading the pages between 6-16 of main course book.
5)	TV commercial and scenario writing 2	Reading the pages between 154-174 of main course book.
6)	Outdoor - Ambient advertisements	Reading the pages between 175 - 184 of main course book.
7)	Midterm Exam
8)	Strategies of internet advertising: Banner, pop up, e-mail, etc...	Reading the pages between 184 - 198 of the main course book.
9)	Special web site ads (Youtube, twitter, facebook, msn messenger, etc.)	Reading the pages between 184 - 198 of the main course book.
10)	Creating radio ads	Reading the pages between 209 - 217 of the main course book.
11)	Creating special ads for different media.
12)	Creating ad campaign...	Reading the pages between 90 - 97 of the main course book...
13)	Creating ad campaign 2	Reading the pages between 90 - 97 of the main course book.
14)	360 degree advertising	Reading the pages between 218 - 229 of the main course book.

Sources

Course Notes / Textbooks:	The Advertising Concept Book (Pete Barry)
References:	Reklamın Şifresini Kırmak (Levav, Mazursky, Goldenberg, Solomon)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Application	10	% 40
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	12	36
Quizzes	2	4
Midterms	1	5
Final	5	18
Total Workload		105

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	4
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	4
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	4
4)	To be able to analyze primary and secondary research data for a variety of products and services.	4
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	3
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	4
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	4
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	5
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	5
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	5
12)	To be able to identify and meet the demands of learning requirements.	4
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	4