| INDUSTRIAL ENGINEERING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3618 | Advertising and Society | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Lecturer(s): |
Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication. |
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1. To understand economic impact of advertising, 2. To explain advertising to children, 3. To understand the role of sex in advertising, 4.To understand the stereotypes in advertising, 5.To explain direct to consumer pharmaceutical advertising, 6. To explain the hyper niche markets and advertising, 7. To understand advertising and product placement in entertainment media, 8. To learn advertising in previously hands-off journalistic environments, 9. To learn advergames, 10. To understand advertising and sporting events, 11. To explain advertising to captive audiences, 12. To define the relationship between advertising and social responsibility, |
| This course focuses on the intertwining of advertising and society, including topics such as economics, gender, stereotypes, media and entertainment. Teaching methods: Lecture, Project, Reading, Collaborative Learning, Implementation, Discussion, Individual Study, Problem Solving |
| Week | Subject | Related Preparation |
| 1) | Orientation | Course Schedule Review • Expectations |
| 2) | Orientation | Student and Group List is Announced for presentations |
| 3) | "The Economic Impact of Advertising" | - Argument part will be presented by students - Counterargument part will be presented by students |
| 4) | "Advertising to Children" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 5) | "Sex in Advertising" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 6) | "Stereotypes in Advertising" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 7) | "Direct to Consumer Pharmaceutical Advertising" "Hyper Niche Markets and Advertising | Argument part will be presented by students* Counterargument part will be presented by students* |
| 8) | Midterm | |
| 9) | "Advertising and Product Placement in Entertainment Media" "Advertising In previously Hands off Journalistic Environments" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 10) | "Advertising and Sporting Events" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 11) | "Advergames" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 12) | "Advertising to Captive Audiences" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 13) | "Advertising and Social Responsibility" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 14) | General Evaluation |
| Course Notes / Textbooks: | "Advertising and Society: An Introduction" (2014), Carol J. Pardun, 2nd Edition, Wiley Blackwell. |
| References: | "Advertising and Societies” (2010) Global Issues 2nd Edition Katherine T Frith, Peter Lang |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 2 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 8 | 112 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 160 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics, science and industrial engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. | |
| 2) | Identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. | |
| 3) | Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. The ability to apply modern design methods to meet this objective. | |
| 4) | Devise, select, and use modern techniques and tools needed for solving complex problems in industrial engineering practice; employ information technologies effectively. | |
| 5) | Design and conduct experiments, collect data, analyze and interpret results for investigating the complex problems specific to industrial engineering. | |
| 6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. | |
| 7) | Demonstrate effective communication skills in both oral and written English and Turkish. Writing and understanding reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instructions. | |
| 8) | Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. | 3 |
| 9) | Develop an awareness of professional and ethical responsibility, and behaving accordingly. Information about the standards used in engineering applications. | |
| 10) | Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | 4 |
| 11) | Know contemporary issues and the global and societal effects of modern age engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. | |
| 12) | Develop effective and efficient managerial skills. |