| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3618 | Advertising and Society | Spring Fall |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Lecturer(s): |
Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication. |
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1. To understand economic impact of advertising, 2. To explain advertising to children, 3. To understand the role of sex in advertising, 4.To understand the stereotypes in advertising, 5.To explain direct to consumer pharmaceutical advertising, 6. To explain the hyper niche markets and advertising, 7. To understand advertising and product placement in entertainment media, 8. To learn advertising in previously hands-off journalistic environments, 9. To learn advergames, 10. To understand advertising and sporting events, 11. To explain advertising to captive audiences, 12. To define the relationship between advertising and social responsibility, |
| This course focuses on the intertwining of advertising and society, including topics such as economics, gender, stereotypes, media and entertainment. Teaching methods: Lecture, Project, Reading, Collaborative Learning, Implementation, Discussion, Individual Study, Problem Solving |
| Week | Subject | Related Preparation |
| 1) | Introduction of the course, explanation of the purpose and content of the course | |
| 2) | Modernism, Enlightenment and After | |
| 3) | Concept of postmodernism | |
| 4) | Postmodern Indicators 1. Consumption and entertainment 2.Internet and mobile phone 3. to be visible 4. Aestheticized life | |
| 5) | Consumption habits in daily life and Instagram | |
| 6) | Pierre Bourdieu and concept of Habitus | |
| 7) | Jean Baudrillard Consumer Society | |
| 8) | Social Media and facebook | |
| 9) | Masculinity discussed through advertisements | |
| 10) | Advertising and psychology through the example of chocolate ads | |
| 11) | General evaluation | |
| 12) | General Evaluation | |
| 13) | General Evaluation | |
| 14) | General Evaluation |
| Course Notes / Textbooks: | |
| References: | Course Book: "Advertising and Society: An Introduction" (2014), Carol J. Pardun, 2nd Edition, Wiley Blackwell. Supplementary book: "Advertising and Societies” (2010) Global Issues 2nd Edition Katherine T Frith, Peter Lang |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 30 |
| Final | 1 | % 70 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 8 | 112 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 160 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 2 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 4 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 2 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 4 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 2 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 3 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |