| ECONOMICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3618 | Advertising and Society | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Lecturer(s): |
Assist. Prof. NESLİHAN UYSAL |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication. |
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1. To understand economic impact of advertising, 2. To explain advertising to children, 3. To understand the role of sex in advertising, 4.To understand the stereotypes in advertising, 5.To explain direct to consumer pharmaceutical advertising, 6. To explain the hyper niche markets and advertising, 7. To understand advertising and product placement in entertainment media, 8. To learn advertising in previously hands-off journalistic environments, 9. To learn advergames, 10. To understand advertising and sporting events, 11. To explain advertising to captive audiences, 12. To define the relationship between advertising and social responsibility, |
| This course focuses on the intertwining of advertising and society, including topics such as economics, gender, stereotypes, media and entertainment. Teaching methods: Lecture, Project, Reading, Collaborative Learning, Implementation, Discussion, Individual Study, Problem Solving |
| Week | Subject | Related Preparation |
| 1) | Orientation | Course Schedule Review • Expectations |
| 2) | Orientation | Student and Group List is Announced for presentations |
| 3) | "The Economic Impact of Advertising" | - Argument part will be presented by students - Counterargument part will be presented by students |
| 4) | "Advertising to Children" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 5) | "Sex in Advertising" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 6) | "Stereotypes in Advertising" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 7) | "Direct to Consumer Pharmaceutical Advertising" "Hyper Niche Markets and Advertising | Argument part will be presented by students* Counterargument part will be presented by students* |
| 8) | Midterm | |
| 9) | "Advertising and Product Placement in Entertainment Media" "Advertising In previously Hands off Journalistic Environments" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 10) | "Advertising and Sporting Events" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 11) | "Advergames" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 12) | "Advertising to Captive Audiences" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 13) | "Advertising and Social Responsibility" | Argument part will be presented by students* Counterargument part will be presented by students* |
| 14) | General Evaluation |
| Course Notes / Textbooks: | "Advertising and Society: An Introduction" (2014), Carol J. Pardun, 2nd Edition, Wiley Blackwell. |
| References: | "Advertising and Societies” (2010) Global Issues 2nd Edition Katherine T Frith, Peter Lang |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 2 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 8 | 112 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 160 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
| 2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
| 3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
| 4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
| 5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
| 6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
| 7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
| 8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
| 9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
| 10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
| 11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |