PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV3946 | Media Studies | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to provide a critical and an intertextual perspective to the study of media and media products. It also aims to raise students' awareness about the contemporary world system that they live in through the discussion of media. |
The students who have succeeded in this course; 1. Gain the ability to think critically 2. Gain the ability to explore the economy-politics of media; 3. Can explore different ways of storytelling in media and understand the relationship between narration and the user/viewer/reader; 4. Can evaluate media products through diffferent theories; 5. Will be able to create media products in the context of different theories and put into practice theoretical knowledge |
This course focuses on the relationship between media and society. Media products and different ways of storytelling, the economy politics of media and media users/audiences are discussed in relation with the concepts of self, identity, power, memory and reality. Following the introduction of the main concepts in media studies, media products are both produced and discussed in relation with different theories such as semiotics, structuralism, post-structuralism and reception theory. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Media and Modernity | |
3) | Media, Power, Ideology The Economy-Politics of Media Culture Industry Consumption Society Media as Myth Maker - Structuralism | Film to See Before Class: They Live (John Carpenter, 1988) Readings: Roland Barthes - Mythologies |
4) | Medya, Power, Ideology Society of Spectacle One-Dimensional Man Discipline and Biopolitics (Foucault) | Film to See Before Class: Benny'nin Videosu (Michael Haneke, 1992) Readings: Guy Debord - Society of Spectacle |
5) | Media and The Other Machine as the Other | Film to See Before Class: Them (Gordon Douglas, 1954) |
6) | Media and Reality | Films to See Before Class: Stalker (Tarkovsky, 1979) Readings: Borges - Ficciones |
7) | Media and the Subject The Subject and Performance Lacan's Understanding of the Subject Levinas and the Face Cyberculture and Cyborgs | Films to See Before Class: Bladerunner (Ridley Scott, 1982) Zelig (Woody Allen, 1983) Readings: Kafka - Metamorphosis Camus - The Stranger Dostoyevski - The Double |
8) | Midterm Project Presentations | |
9) | Media, Surveillance and Power Stalking and Empathy Film Spectatorship, Psychoanalysis and Feminism | Film to Watch Before Class: Rear Window (Hitchcock, 1954) |
10) | Media and Agency Media Activism, Participation and Democracy The Ethics of Seeing | Films: Videodrome (Cronenberg, 1983) Readings: Kafka - The Trial |
11) | Media and Crisis | |
12) | Media and Everyday Life Public Space Media and the Body Virtual Bodies and Spaces Posthumanism and Cyberculture | Film to See Before Class: The Alien (Ridley Scott, 1981) |
13) | Media and Spatiality Metropolis Utopia and Dystopia Space and Social Media Space and Identity Non-places | Readings: Calvino - Invisible Cities |
14) | Media and Temporality History and Memory Flâneur and the Internet Technoculture | Readings: Milan Kundera - Slowness Eduardo Galeano - Mirrors |
Course Notes / Textbooks: | Readings: Roland Barthes – Mythologies - AC 25/.B37 1972 Guy Debord – Society of Spectacle - HM 291/.D43 2010 Jorge Luis Borges - Ficciones - PQ 7797 .B635/F5319 2017 Franz Kafka – The Metamorphosis and Other Stories - PT 2621 .A26/A225 1996 Albert Camus – The Stranger - https://www.macobo.com/essays/epdf/CAMUS,%20Albert%20-%20The%20Stranger.pdf Fyodor Dostoyevsky – Notes from Underground and The Double - PG 3326/.N68 2009 Franz Kafka – The Trial - http://www.kkoworld.com/kitablar/Frans_Kafka_Mehkeme-ing.pdf Italo Calvino – Invisible Cities - PQ 4809 .A45/C35 1974 Milan Kundera – Slowness - PQ 2671 .U47/L5613 1996 Films: John Carpenter – They Live (1988) - PN 1995.9 .S26/Y28 2005 Michael Haneke – Benny’s Video (1992) - PN 1997/.H364 2006 Gordon Douglas – Them (1954) - https://archive.org/details/Them.theatrical Andrei Tarkovsky – Stalker (1979) - PN 1997/.S585 2006 Peter Weir – The Truman Show (1998) - PN 1997.2/.T78 2015 Ridley Scott – Blade Runner (1982)- PN 1997/.B634 2007 Woody Allen – Zelig (1983) - https://vimeo.com/518557910 Alfred Hitchcock – Rear Window (1954) - https://vimeo.com/433068100 Ridley Scott – The Alien (1981) - PN 1995.9 .A457Y37 2017 |
References: | Readings: Roland Barthes – Mythologies - AC 25/.B37 1972 Guy Debord – Society of Spectacle - HM 291/.D43 2010 Jorge Luis Borges - Ficciones - PQ 7797 .B635/F5319 2017 Franz Kafka – The Metamorphosis and Other Stories - PT 2621 .A26/A225 1996 Albert Camus – The Stranger - https://www.macobo.com/essays/epdf/CAMUS,%20Albert%20-%20The%20Stranger.pdf Fyodor Dostoyevsky – Notes from Underground and The Double - PG 3326/.N68 2009 Franz Kafka – The Trial - http://www.kkoworld.com/kitablar/Frans_Kafka_Mehkeme-ing.pdf Italo Calvino – Invisible Cities - PQ 4809 .A45/C35 1974 Milan Kundera – Slowness - PQ 2671 .U47/L5613 1996 Films: John Carpenter – They Live (1988) - PN 1995.9 .S26/Y28 2005 Michael Haneke – Benny’s Video (1992) - PN 1997/.H364 2006 Gordon Douglas – Them (1954) - https://archive.org/details/Them.theatrical Andrei Tarkovsky – Stalker (1979) - PN 1997/.S585 2006 Peter Weir – The Truman Show (1998) - PN 1997.2/.T78 2015 Ridley Scott – Blade Runner (1982)- PN 1997/.B634 2007 Woody Allen – Zelig (1983) - https://vimeo.com/518557910 Alfred Hitchcock – Rear Window (1954) - https://vimeo.com/433068100 Ridley Scott – The Alien (1981) - PN 1995.9 .A457Y37 2017 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 20 |
Project | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 12 | 6 | 72 |
Presentations / Seminar | 1 | 4 | 4 |
Project | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |