PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4522 | Political Communication | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Assoc. Prof. ELİF ENGİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to introduce the processes, and institutions that connect citizens and government through communication. This course aims to explain the role of public relations and advertising during the political campaigns; Turkish and samples from various political campaigns all over the world. |
The students who have succeeded in this course; 1) Define basic terms of political communication 2) Recognise relation between political communication and other disciplines 3) Explain the human rights, citizenship and democratisation 4) Define propaganda, ethic, rhetoric, etc. 5) Explain face to face communication, media, social media 6) Identify the role of political actors 7) Define the basic terms of political marketing 8) Criticize political campaigns 9) Define the basic terms of lobbying 10) Critize lobbying process 11) Explain role of pr and advetisin in political campaigns |
In this course, communication techniques, the concepts of political communication and propaganda, persuasion techniques, opinion creation and agenda setting theories, lobbying and media relations issues will be discussed. |
Week | Subject | Related Preparation |
1) | Introduction to class – What is political communication? | |
2) | Political Communication history and its relation with other disciplines | |
3) | types of political communication- making decision-behavior of the voter | |
4) | Political Actors / Image | |
5) | Political marketing | |
6) | Analysis of political marketing/analysis of voter | |
7) | Political advertising | |
8) | Media relations/Control list | |
9) | Lobicilik | |
10) | Process of political campaigns | |
11) | Political campaigns in Turkey | |
12) | Political campaigns throughout the world | |
13) | discussion of the political campaigns | |
14) | Wrap-up |
Course Notes / Textbooks: | |
References: | Political Communication Bundle: An Introduction to Political Communication-Brian McNair Siyasal İletişim Yönetimi-Ferruh Uztuğ |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 14 |
Homework Assignments | 14 | 28 |
Midterms | 6 | 12 |
Final | 15 | 30 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 5 |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 5 |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 4 |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 4 |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 3 |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 2 |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 5 |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 4 |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 4 |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 3 |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 4 |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 3 |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 3 |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 4 |