Week |
Subject |
Related Preparation |
1) |
Introduction to Strategic Management |
Read slide decks and selected material |
2) |
Introduction into the semester's Main Case Study |
Read slide decks and selected material |
3) |
Strategy History & Theory |
Read slide decks and selected material |
4) |
Corporate Financials / Shareholder Value
|
Read slide decks and selected material |
5) |
Vision / Mission & Corporate Strategy |
Read slide decks and selected material |
6) |
Environmental Ecology |
Read slide decks and selected material |
7) |
Competitive Position |
Read slide decks and selected material |
8) |
Industry Case Study on Competitive Positioning |
Read slide decks and selected material |
9) |
Resources & Capabilities |
Read slide decks and selected material |
10) |
Competitive Repositioning & Strategic Options |
Read slide decks and selected material |
11) |
Implementation & Strategic Control |
Read slide decks and selected material |
12) |
Main Case Study |
Read slide decks and selected material |
13) |
Main Case Study |
Read slide decks and selected material |
14) |
Review for Exam Preparation |
Read slide decks and selected material |
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
|
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
|
3) |
Qualify in design directing through analysis and design processes. |
|
4) |
Display creative thinking, approach and production process skills. |
|
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
|
6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
|
7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
|
8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
|
9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
|
10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
|
11) |
Perform necessary time management in order to complete a visual communication design project. |
|
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
|
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
|
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |