PSYCHOLOGY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA2111	Business Case Studies	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Instructor MARKUS CHRISTIAN SLEVOGT
Recommended Optional Program Components:	None
Course Objectives:	To analyse and understand a real strategic business situations and draw the right conclusions

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Demonstrates the skills required to read a case on business analytics
2. Shares the experiences of experts and experienced businessmen,
3. Combines theoretical learning with practice, gains knowledge about the practical applications of the learnings,
4. Can see and analyze the problems in the real working environment through company trips,
5. Have information about the stakeholders of the business,

Course Content

Strategic Mangament and its tools as much as their application in real business cases

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Strategic Management	Read slide decks and selected material
2)	Introduction into the semester's Main Case Study	Read slide decks and selected material
3)	Strategy History & Theory	Read slide decks and selected material
4)	Corporate Financials / Shareholder Value	Read slide decks and selected material
5)	Vision / Mission & Corporate Strategy	Read slide decks and selected material
6)	Environmental Ecology	Read slide decks and selected material
7)	Competitive Position	Read slide decks and selected material
8)	Industry Case Study on Competitive Positioning	Read slide decks and selected material
9)	Resources & Capabilities	Read slide decks and selected material
10)	Competitive Repositioning & Strategic Options	Read slide decks and selected material
11)	Implementation & Strategic Control	Read slide decks and selected material
12)	Main Case Study	Read slide decks and selected material
13)	Main Case Study	Read slide decks and selected material
14)	Review for Exam Preparation	Read slide decks and selected material

Sources

Course Notes / Textbooks:	Lecturer's slides
References:	Literature: Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015. Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Presentation	1	% 15
Project	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	2	2
Project	1	2	2
Final	1	2	2
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills.
2)	To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior.
3)	To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques).
4)	To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies).
5)	To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas.
6)	To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization.
7)	To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies.
8)	To gain the basic knowledge and skills necessary for psychological assessment and evaluation.
9)	To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes.
10)	To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society.
11)	To have problem solving skills and to be able to develop the necessary analytical approaches for this.
12)	To be able to criticize any subject in business and academic life and to be able to express their thoughts.