Week |
Subject |
Related Preparation |
1) |
Introduction to Family Businesses & Strategic Management |
Read slide decks and selected material |
2) |
Introduction into the semester's Main Case Study |
Read slide decks and selected material |
3) |
Strategy History & Theory |
Read slide decks and selected material |
4) |
Corporate Financials / Shareholder Value
|
Read slide decks and selected material |
5) |
Vision / Mission & Corporate Strategy |
Read slide decks and selected material |
6) |
Environmental Ecology |
Read slide decks and selected material |
7) |
Competitive Position |
Read slide decks and selected material |
8) |
Industry Case Study on Competitive Positioning |
Read slide decks and selected material |
9) |
Resources & Capabilities |
Read slide decks and selected material |
10) |
Competitive Repositioning & Strategic Options |
Read slide decks and selected material |
11) |
Implementation & Strategic Control |
Read slide decks and selected material |
12) |
Main Case Study |
Read slide decks and selected material |
13) |
Main Case Study |
Read slide decks and selected material |
14) |
Review for Exam Preparation |
Read slide decks and selected material |
Course Notes / Textbooks: |
Literature (provided on ItsLearning Resources):
• Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
• Alex Osterwalder et al.: Value Proposition Design, John Wiley & Sons, 2014. • Chan Kim and Renee Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2005.
• Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998. |
References: |
Slide Decks (provided on ItsLearning Resources) |
|
Program Outcomes |
Level of Contribution |
1) |
As a world citizen, she is aware of global economic, political, social and ecological developments and trends. |
2 |
2) |
He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. |
2 |
3) |
Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. |
2 |
4) |
Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. |
2 |
5) |
Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. |
1 |
6) |
Comprehends new ways of doing business using digital technologies. and new market structures. |
2 |
7) |
Takes critical approach to economic and social problems and develops analytical solutions. |
1 |
8) |
Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. |
2 |
9) |
In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. |
2 |
10) |
Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. |
1 |
11) |
Generates original and innovative ideas in the works she/he contributes as part of a team. |
2 |