EUROPEAN UNION RELATIONS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA2111 Business Case Studies Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Prof. Dr. ELİF OKAN
Course Lecturer(s): Instructor MARKUS CHRISTIAN SLEVOGT
Recommended Optional Program Components: None
Course Objectives: To analyse and understand a real strategic business situations and draw the right conclusions

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Demonstrates the skills required to read a case on business analytics
2. Shares the experiences of experts and experienced businessmen,
3. Combines theoretical learning with practice, gains knowledge about the practical applications of the learnings,
4. Can see and analyze the problems in the real working environment through company trips,
5. Have information about the stakeholders of the business,

Course Content

Strategic Mangament and its tools as much as their application in real business cases

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Strategic Management Read slide decks and selected material
2) Introduction into the semester's Main Case Study Read slide decks and selected material
3) Strategy History & Theory Read slide decks and selected material
4) Corporate Financials / Shareholder Value Read slide decks and selected material
5) Vision / Mission & Corporate Strategy Read slide decks and selected material
6) Environmental Ecology Read slide decks and selected material
7) Competitive Position Read slide decks and selected material
8) Industry Case Study on Competitive Positioning Read slide decks and selected material
9) Resources & Capabilities Read slide decks and selected material
10) Competitive Repositioning & Strategic Options Read slide decks and selected material
11) Implementation & Strategic Control Read slide decks and selected material
12) Main Case Study Read slide decks and selected material
13) Main Case Study Read slide decks and selected material
14) Review for Exam Preparation Read slide decks and selected material

Sources

Course Notes / Textbooks: Lecturer's slides
References: Literature:
Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 15
Presentation 1 % 15
Project 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 7 98
Presentations / Seminar 1 2 2
Project 1 2 2
Final 1 2 2
Total Workload 146

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. 2
2) To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. 2
3) To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. 3
4) To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. 2
5) To be able to use English in written and oral communication in general and in the field of EU studies in particular. 1
6) To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. 1
7) To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. 2
8) To be able to evaluate the current legal, financial and institutional changes that the EU is going through. 2
9) To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. 2
10) To be able to analyze the influence of the EU on political, social and economic system of Turkey. 2
11) To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. 2
12) To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. 3