PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MCH4907 | Principles of Engineering Design | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AMIR NAVIDFAR |
Course Lecturer(s): |
Instructor FERHAN EGEMEN OKUTUR |
Course Objectives: | New technologies, materials and manufacturing processes and also severe competition in business environment have changed the understanding of design. Thus, today design discipline should be understood as a more complex structure covering broad range of product, service, process and experience design within the social, economic and environmental contexts. Fundamentals of Engineering Design course aims to provide knowledge and skills for the management of this interdisciplinary and complex process and includes topics such as engineering economics, project planning, professional and social context of design, and optimization. |
The students who have succeeded in this course; The students who have succeeded in this course; 1) demonstrate strategy building, product development, problem-solving and decision making capabilities 2) display different kinds of skills and techniques used in product/service development (projects, people, processes, strategies, etc.) 3) develop an understanding of using design for differentiation, innovation and value creation in business environment 4) correlate the relationship between design and other disciplines 5) display critical, analytical and evaluative competencies 6) exhibit team working skills |
New technologies, materials and manufacturing processes and also severe competition in business environment have changed the understanding of design. Thus, today design discipline should be understood as a more complex structure covering broad range of product, service, process and experience design within the social, economic and environmental contexts. Fundamentals of Engineering Design course aims to provide knowledge and skills for the management of this interdisciplinary and complex process and includes topics such as engineering economics, project planning, professional and social context of design, and optimization. 1) What is 'Design'? Introduction to Engineering Design 2) Engineering&Design, Definitions, Introduction to semester project 3) Design Process- Identifying the Problem 4) Design Process-Research 5) Design Process- Identifying requirements&Ideation&Concept development 6) Design Process- Ideation&Creativity&Creative Thinking 7) Design Process- Detailed Design 8) Midterm Report- Detailed Design 9) Decision Making in Design 10) Human Factors and Ergonomics in Design 11) Design Process-Prototyping&Modellin&Presentation Techniques 12) Design Management&Engineering Economy in Design Process 13) Aspects of Design as a Profession, Design Ethics 14) Innovation in Design and Engineering |
Week | Subject | Related Preparation |
1) | Decision Making in Design | Online video |
1) | What is 'Design'? Introduction to Engineering Design | |
2) | Engineering&Design, Definitions, Introduction to semester project | Watching a movie |
3) | Design Process- Identifying the Problem | reading material |
4) | Design Process-Research | Product research |
5) | Design Process- Identifying requirements&Ideation&Concept development | Watching a movie |
6) | Design Process- Ideation&Creativity&Creative Thinking | reading material |
7) | Design Process- Detailed Design | Watching a movie |
8) | Midterm Report- Detailed Design | reading material |
10) | Human Factors and Ergonomics in Design | Product research |
11) | Design Process-Prototyping&Modellin&Presentation Techniques | Watching a movie |
12) | Design Management&Engineering Economy in Design Process | reading material |
13) | Aspects of Design as a Profession, Design Ethics | reading material |
14) | Innovation in Design and Engineering | Online video |
Course Notes / Textbooks: | |
References: | Barry Hyman (2003) Fundamentals of Engineering Design, Pearson Nigel Cross (2008) Engineering Design Methods: Strategies for Product Design, Wiley Pahl G, Beitz W, Feldhusen J, Grote KH (2007) Engineering Design; A Systematic Approach, Springer Burdek, B. E. 2005. Design: The History, Theory and Practice of Product Design, Birkhäuser Architecture. Ulrich, K. & Eppinger, S. 2011. Product Design and Development, McGraw-Hill/Irwin. Kumar, V. 2012.101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Wiley. Best,K. 2007. Design Management: Managing Design Strategy, Process and Implementation, AVA Publishing SA.Barry Hyman (2003) Fundamentals of Engineering Design, Pearson |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 2 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 9 | 126 |
Presentations / Seminar | 2 | 3 | 6 |
Midterms | 1 | 2 | 2 |
Paper Submission | 1 | 20 | 20 |
Final | 1 | 2 | 2 |
Total Workload | 198 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |