Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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4) |
Comparison of examples of experiential marketing between Turkey and the world. |
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5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
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8) |
How is an event planned? (Guest participant: Gnctrkcll) |
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9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
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10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
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11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
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12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
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13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
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14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
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Program Outcomes |
Level of Contribution |
1) |
- Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. |
2 |
2) |
Use of advanced theoretical and practical knowledge within the field.
-Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. |
4 |
3) |
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
- Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
-Organize and implement project and activities for social environment with a sense of social responsibility.
-Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
-Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. |
5 |
4) |
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
-Determine learning needs and direct the learning.
-Develop positive attitude towards lifelong learning. |
3 |
5) |
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. |
3 |
6) |
Conduct studies at an advanced level in the field independently.
- Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
- Planning and managing activities towards the development of subordinates in the framework of a project |
3 |