MECHATRONICS (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4319 | Fexprience - Experiential Marketing Communication and Case Studies | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to provide relational bonds of corporate and its target audience with communication activities, supporting the relation management, giving pleasure to the audience, make experiences with aesthetic aspect, create a value on target audience perception as marketing communication strategy, by teaching the importance of experiential marketing principles and practices.Students will produce their own experiential marketing communication by learning the bacis steps be considered experiental marketing based on event preparation. |
The students who have succeeded in this course; Students taking this course can, 1) Define the concept of experiential marketing 2) Reveal the difference of experiential marketing communications from other communication activities 3) Can apply the steps of experiential marketing communication campaigns. 4) Learn the types of events that will be used for experiential marketing. 5) Learn the factors that should be considered for planning and realization the event 6) Create experiential marketing events appropriate for a corporate or a brand |
In this course students will learn the definition of experiential marketing communication, functions, principles and steps, the rules of the event management, event organizing methods, applyingexperiential marketing events and measuring. |
Week | Subject | Related Preparation |
1) | What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) | |
2) | Where is the event in experiential marketing? (Guest participant: Bülent Fidan) | |
3) | How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) | |
4) | Comparison of examples of experiential marketing between Turkey and the world. | |
5) | What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. | |
6) | What are types of events? (Guest participant: Event Manager of Anadolu Efes) | |
7) | What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. | |
8) | How is an event planned? (Guest participant: Gnctrkcll) | |
9) | How is the time and place of an event planned? (Guest participant: Boogy Event Agency) | |
10) | What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) | |
11) | The importance of building relationship with the event and social media (Guest participant: Coca-Cola). | |
12) | What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) | |
13) | Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) | |
14) | Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
Course Notes / Textbooks: | Markethink Ya Da Farkethink: "Deneyimsel Pazarlama ve Duyusal Markalama" - Uğur Batı / Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate - Bernd H. Schmitt / The experience Economy - B. Joseph Pine |
References: | Experiential Marketing: A Practical Guide to Interactive Brand Experiences - Shaz Smilansky / Örneklerle Temel Deneyimsel Pazarlama - Taşkın Dirsehan |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Project | 8 | 3 | 24 |
Homework Assignments | 2 | 9 | 18 |
Final | 1 | 1 | 1 |
Total Workload | 127 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To improve fundamental computer knowledge, to encourage students using office and package programs. | |
2) | Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials. | |
3) | Ability to recognize general structures of machine equipments and the features of shaping | |
4) | Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge. | |
5) | Ability to draw assembly and auxilary devices as well as to draw whole or details of a system. | |
6) | Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench. | |
7) | Ability to do computer aided design and write program on digital benches. | |
8) | Ability to prepare project report, follow up project process and implement projects. | |
9) | ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits. | |
10) | Ability to understand the electric motors principles and AC-DC analysis | |
11) | Ability to gain a dominaion on visual programming | |
12) | Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. |