Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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4) |
Comparison of examples of experiential marketing between Turkey and the world. |
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5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
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8) |
How is an event planned? (Guest participant: Gnctrkcll) |
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9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
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10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
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11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
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12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
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13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
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14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
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Program Outcomes |
Level of Contribution |
1) |
To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice. |
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2) |
To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection. |
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3) |
To use information and health technologies in practice and research in the field of Speech and Language Therapy. |
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4) |
To communicate effectively with advisee, colleagues for effective professional relationships. |
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5) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
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6) |
To use life-long learning, problem-solving and critical thinking skills. |
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7) |
To act in accordance with ethical principles and values in professional practice. |
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8) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
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9) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
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10) |
To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy. |
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11) |
To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community. |
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