Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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4) |
Comparison of examples of experiential marketing between Turkey and the world. |
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5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
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8) |
How is an event planned? (Guest participant: Gnctrkcll) |
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9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
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10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
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11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
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12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
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13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
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14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
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Program Outcomes |
Level of Contribution |
1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
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2) |
Have the knowledge of legal methodology and methods of comment. |
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3) |
Comment the modern legal gains with the historical knowledge. |
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4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
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5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
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6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
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7) |
Use at least one foreign language as scientific language. |
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8) |
Have the knowledge of the political and juridical foundation of the state. |
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9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
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10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
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11) |
Have the ability to prevent the juridical disagreements between individuals. |
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12) |
Have the knowledge of international and comparative law systems. |
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13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
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14) |
Use Turkish in an efficient way both verbal and written. |
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15) |
Have the professional and ethical responsibility. |
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16) |
Have the knowledge on the European Union’s legislation and institutions. |
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17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
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18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
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