Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
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2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
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3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
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4) |
Comparison of examples of experiential marketing between Turkey and the world. |
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5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
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6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
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7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
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8) |
How is an event planned? (Guest participant: Gnctrkcll) |
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9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
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10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
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11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
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12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
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13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
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14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
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Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. |
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2) |
identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
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3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
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4) |
Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. |
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5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. |
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6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
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7) |
Demonstrate effective communication skills in both oral and written English and Turkish. |
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8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
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9) |
Develop an awareness of professional and ethical responsibility. |
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10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
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12) |
Develop effective and efficient managerial skills. |
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