| Week |
Subject |
Related Preparation |
| 1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
|
| 2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
|
| 3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
|
| 4) |
Comparison of examples of experiential marketing between Turkey and the world. |
|
| 5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
|
| 6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
|
| 7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
|
| 8) |
How is an event planned? (Guest participant: Gnctrkcll) |
|
| 9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
|
| 10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
|
| 11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
|
| 12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
|
| 13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
|
| 14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have theoretical and practical knowledge and skills in cartoon and animation. |
|
| 2) |
To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction. |
|
| 3) |
Making animated films with various artistic styles and techniques. |
|
| 4) |
Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style. |
|
| 5) |
To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them. |
|
| 6) |
To be able to evaluate cartoon and animations in the framework of their knowledge and skills. |
|
| 7) |
To be able to define and manage learning requirements in the field of cartoon and animation. |
|
| 8) |
To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field. |
|
| 9) |
To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues. |
|
| 10) |
To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations. |
|
| 11) |
Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects. |
|
| 12) |
To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
