Week |
Subject |
Related Preparation |
1) |
What is experiental marketing? Why it is needed? Basic issues in marketing commuication and the position of expreriental marketing in communication (Guest Participant: Ugur Batı) |
|
2) |
Where is the event in experiential marketing? (Guest participant: Bülent Fidan) |
|
3) |
How is experiential marketing planned? What are the steps that must be considered? (Guest participant: Coca-Cola) |
|
4) |
Comparison of examples of experiential marketing between Turkey and the world. |
|
5) |
What is event based on experience? Students begin to plan the communication of experiential marketing for a brand. |
|
6) |
What are types of events? (Guest participant: Event Manager of Anadolu Efes) |
|
7) |
What are the factors that must be considered during an event? (Guest participant: Co-manager of Pozitif Event Company) Students begin to plan an event. |
|
8) |
How is an event planned? (Guest participant: Gnctrkcll) |
|
9) |
How is the time and place of an event planned? (Guest participant: Boogy Event Agency) |
|
10) |
What are the things that you need to pay attention to in order to match your activity with technology? (Guest participant: Founder of Visionteractive) |
|
11) |
The importance of building relationship with the event and social media (Guest participant: Coca-Cola). |
|
12) |
What are the possible crises that can occur in an event? How are crises managed? (Guest participant: Nike) |
|
13) |
Evaluation and reporting of event (Guest pariticpant: Anadolu Efes) |
|
14) |
Students present their experiential marketing communication projects that are prepared in accordance with weekly steps. |
|
|
Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
|
2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
|
3) |
Qualify in design directing through analysis and design processes. |
|
4) |
Display creative thinking, approach and production process skills. |
|
5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
|
6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
|
7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
|
8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
|
9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
|
10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
|
11) |
Perform necessary time management in order to complete a visual communication design project. |
|
12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
|
13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
|
14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |