Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
|
2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
|
3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
|
4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
|
6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
8) |
Summary of midterm topics and directions for midterm exam. |
|
9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
14) |
Summary of the course topics, directions and notices for the final exam. |
|
|
Program Outcomes |
Level of Contribution |
1) |
To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice. |
|
2) |
To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection. |
|
3) |
To use information and health technologies in practice and research in the field of Speech and Language Therapy. |
|
4) |
To communicate effectively with advisee, colleagues for effective professional relationships. |
|
5) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
|
6) |
To use life-long learning, problem-solving and critical thinking skills. |
|
7) |
To act in accordance with ethical principles and values in professional practice. |
|
8) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
|
9) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
|
10) |
To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy. |
|
11) |
To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community. |
|