| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
|
| 2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
|
| 3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
|
| 4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
| 5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
|
| 6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
| 7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
| 8) |
Summary of midterm topics and directions for midterm exam. |
|
| 9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
| 10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
| 11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
| 12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
| 13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
| 14) |
Summary of the course topics, directions and notices for the final exam. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. |
2 |
| 2) |
To act in accordance with ethical principles and values in professional practice. |
1 |
| 3) |
To use life-long learning, problem-solving and critical thinking skills. |
4 |
| 4) |
To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. |
1 |
| 5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
3 |
| 6) |
To have skills for training and consulting according to health education needs of individual, family and the community. |
1 |
| 7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
3 |
| 8) |
To be able to use skills for effective communication. |
5 |
| 9) |
To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. |
1 |
| 10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
1 |
| 11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
1 |
| 12) |
To be a role model with contemporary and professional identity. |
4 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
