Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. |
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2) |
identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
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3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
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4) |
Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. |
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5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. |
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6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
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7) |
Demonstrate effective communication skills in both oral and written English and Turkish. |
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8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
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9) |
Develop an awareness of professional and ethical responsibility. |
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10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
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12) |
Develop effective and efficient managerial skills. |
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