| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
|
| 2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
|
| 3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
|
| 4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
| 5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
|
| 6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
| 7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
| 8) |
Summary of midterm topics and directions for midterm exam. |
|
| 9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
| 10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
| 11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
| 12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
| 13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
| 14) |
Summary of the course topics, directions and notices for the final exam. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have theoretical and practical knowledge and skills in cartoon and animation. |
|
| 2) |
To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction. |
|
| 3) |
Making animated films with various artistic styles and techniques. |
|
| 4) |
Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style. |
|
| 5) |
To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them. |
|
| 6) |
To be able to evaluate cartoon and animations in the framework of their knowledge and skills. |
|
| 7) |
To be able to define and manage learning requirements in the field of cartoon and animation. |
|
| 8) |
To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field. |
|
| 9) |
To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues. |
|
| 10) |
To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations. |
|
| 11) |
Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects. |
|
| 12) |
To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
