Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
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2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
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3) |
Qualify in design directing through analysis and design processes. |
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4) |
Display creative thinking, approach and production process skills. |
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5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
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6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
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11) |
Perform necessary time management in order to complete a visual communication design project. |
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12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
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13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
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14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
3 |