Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. |
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2) |
To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels |
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3) |
To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. |
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4) |
To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes |
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5) |
To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills |
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6) |
To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. |
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7) |
To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. |
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8) |
To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective |
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9) |
To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge |
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10) |
To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects |
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11) |
To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. |
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12) |
To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |
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