Week |
Subject |
Related Preparation |
1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
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5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
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7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
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8) |
Summary of midterm topics and directions for midterm exam. |
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9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
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10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
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11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
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12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
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13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
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14) |
Summary of the course topics, directions and notices for the final exam. |
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Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
3 |
2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
2 |
3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
2 |
9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |