| GASTRONOMY (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4463 | Ata Holding - Strategic Analysis | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Prof. Dr. YAMAN ÖMER ERZURUMLU |
| Course Objectives: | The organizations which establish and implement long-term strategies are more likely to gain sustainable success. The increasing complexity created by the rapidly changing world has increased the importance of successful strategies. The main purpose of this course is to explain the necessary analysis and methodologies to establish a competitive strategy. In order to create a succesful strategy, competitor analysis, company analysis, market analysis and customer analysis should be conducted carefully and attentively. In addition to this, for interpreting these analyses and creating the strategy basing on these analyses, some consulting methodologies, matrices and templates will be explained to the students. Therefore, they will have the opportunity to gain practical experience as well. |
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The students who have succeeded in this course; The students who have succeeded in this course; 1) The student will gain knowledge on what strategy is and what the main concepts are. 2) They will learn the foundation of the staretgy which are competitor analysis, financial analysis, company analysis, market analysis and customer analysis. 3) They will understand the methodologies of researching. 4)They will learn how to establish a strategy by interpreting all the analyses conducted and all the data gathered 5) They will have the opportunity to practise via case studies. 6) They will be able to ask questions directly to guest speakers with real experience on creating strategies |
| Introduction to Strategy and Main Concept of Strategy Competitor Analysis Understanding Competitor Strategies Research Metodologies Financial and Operational Key Ratios and Key Performance Indicators Benchmarking Cost and Profitability Analysis Market Definition and Sizing Strategic Frameworks Market Segmentation and Channels Customer Segmentation and Analysis Customer Loyalty and Satisfaction Strategy Implementation From Strategy to Decision&Result - Following up with KPIs |
| Week | Subject | Related Preparation |
| 1) | Introduction to Strategy and Main Concept of Strategy | Presentation |
| 2) | Competitor Analysis | Presentation / Case Study |
| 3) | Understanding Competitor Strategies | Presentation / Case Study |
| 4) | Research Metodologies | Presentation / Case Study |
| 5) | Financial and Operational Key Ratios and Key Performance Indicators | Presentation / Case Study |
| 6) | Benchmarking | Presentation / Case Study |
| 7) | Cost and Profitability Analysis | Presentation / Case Study |
| 8) | Market Definition and Sizing | Presentation / Case Study |
| 9) | Strategic Frameworks | Presentation / Case Study |
| 10) | Market Segmentation and Channels | Presentation / Case Study |
| 11) | Customer Segmentation and Analysis | Presentation / Case Study |
| 12) | Customer Loyalty and Satisfaction | Presentation / Case Study |
| 13) | Strategy Implementation | Presentation / Case Study |
| 14) | From Strategy to Decision&Result - Following up with KPIs | Presentation / Case Study |
| Course Notes / Textbooks: | Dersi verecek kişi tarafından sunumlar ve vaka çalışmaları hazırlanacaktır Notes and cases will be provided by the lecturer |
| References: | Contemporary Strategy Analysis - Robert M. Grant, 8th ed. 2013, Wiley. ISBN-13: 978-1119941880 Strategic Analysis and Action - Crosssan etal., 7th ed., Prentice Hall, ISBN-13: 978-0132061421 Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne, 2015, Harvard, ISBN-13: 978-1625274496 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 4 | % 15 |
| Presentation | 1 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 7 | 98 |
| Presentations / Seminar | 1 | 3 | 3 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 147 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | - Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources. | |
| 2) | Use of advanced theoretical and practical knowledge within the field. -Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field. | |
| 3) | Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field. - Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data. -Organize and implement project and activities for social environment with a sense of social responsibility. -Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level. -Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge. | |
| 4) | Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach. -Determine learning needs and direct the learning. -Develop positive attitude towards lifelong learning. | |
| 5) | Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. - Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. | |
| 6) | Conduct studies at an advanced level in the field independently. - Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field. - Planning and managing activities towards the development of subordinates in the framework of a project |