SOCIOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4463 | Ata Holding - Strategic Analysis | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Prof. Dr. YAMAN ÖMER ERZURUMLU |
Course Objectives: | The organizations which establish and implement long-term strategies are more likely to gain sustainable success. The increasing complexity created by the rapidly changing world has increased the importance of successful strategies. The main purpose of this course is to explain the necessary analysis and methodologies to establish a competitive strategy. In order to create a succesful strategy, competitor analysis, company analysis, market analysis and customer analysis should be conducted carefully and attentively. In addition to this, for interpreting these analyses and creating the strategy basing on these analyses, some consulting methodologies, matrices and templates will be explained to the students. Therefore, they will have the opportunity to gain practical experience as well. |
The students who have succeeded in this course; The students who have succeeded in this course; 1) The student will gain knowledge on what strategy is and what the main concepts are. 2) They will learn the foundation of the staretgy which are competitor analysis, financial analysis, company analysis, market analysis and customer analysis. 3) They will understand the methodologies of researching. 4)They will learn how to establish a strategy by interpreting all the analyses conducted and all the data gathered 5) They will have the opportunity to practise via case studies. 6) They will be able to ask questions directly to guest speakers with real experience on creating strategies |
Introduction to Strategy and Main Concept of Strategy Competitor Analysis Understanding Competitor Strategies Research Metodologies Financial and Operational Key Ratios and Key Performance Indicators Benchmarking Cost and Profitability Analysis Market Definition and Sizing Strategic Frameworks Market Segmentation and Channels Customer Segmentation and Analysis Customer Loyalty and Satisfaction Strategy Implementation From Strategy to Decision&Result - Following up with KPIs |
Week | Subject | Related Preparation |
1) | Introduction to Strategy and Main Concept of Strategy | Presentation |
2) | Competitor Analysis | Presentation / Case Study |
3) | Understanding Competitor Strategies | Presentation / Case Study |
4) | Research Metodologies | Presentation / Case Study |
5) | Financial and Operational Key Ratios and Key Performance Indicators | Presentation / Case Study |
6) | Benchmarking | Presentation / Case Study |
7) | Cost and Profitability Analysis | Presentation / Case Study |
8) | Market Definition and Sizing | Presentation / Case Study |
9) | Strategic Frameworks | Presentation / Case Study |
10) | Market Segmentation and Channels | Presentation / Case Study |
11) | Customer Segmentation and Analysis | Presentation / Case Study |
12) | Customer Loyalty and Satisfaction | Presentation / Case Study |
13) | Strategy Implementation | Presentation / Case Study |
14) | From Strategy to Decision&Result - Following up with KPIs | Presentation / Case Study |
Course Notes / Textbooks: | Dersi verecek kişi tarafından sunumlar ve vaka çalışmaları hazırlanacaktır Notes and cases will be provided by the lecturer |
References: | Contemporary Strategy Analysis - Robert M. Grant, 8th ed. 2013, Wiley. ISBN-13: 978-1119941880 Strategic Analysis and Action - Crosssan etal., 7th ed., Prentice Hall, ISBN-13: 978-0132061421 Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne, 2015, Harvard, ISBN-13: 978-1625274496 |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 4 | % 15 |
Presentation | 1 | % 15 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Presentations / Seminar | 1 | 3 | 3 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 147 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. | |
2) | To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels | |
3) | To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. | |
4) | To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes | |
5) | To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills | |
6) | To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. | |
7) | To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. | |
8) | To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective | |
9) | To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge | |
10) | To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects | |
11) | To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. | |
12) | To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |