| EUROPEAN UNION RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4463 | Ata Holding - Strategic Analysis | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Prof. Dr. YAMAN ÖMER ERZURUMLU |
| Course Objectives: | The organizations which establish and implement long-term strategies are more likely to gain sustainable success. The increasing complexity created by the rapidly changing world has increased the importance of successful strategies. The main purpose of this course is to explain the necessary analysis and methodologies to establish a competitive strategy. In order to create a succesful strategy, competitor analysis, company analysis, market analysis and customer analysis should be conducted carefully and attentively. In addition to this, for interpreting these analyses and creating the strategy basing on these analyses, some consulting methodologies, matrices and templates will be explained to the students. Therefore, they will have the opportunity to gain practical experience as well. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1) The student will gain knowledge on what strategy is and what the main concepts are. 2) They will learn the foundation of the staretgy which are competitor analysis, financial analysis, company analysis, market analysis and customer analysis. 3) They will understand the methodologies of researching. 4)They will learn how to establish a strategy by interpreting all the analyses conducted and all the data gathered 5) They will have the opportunity to practise via case studies. 6) They will be able to ask questions directly to guest speakers with real experience on creating strategies |
| Introduction to Strategy and Main Concept of Strategy Competitor Analysis Understanding Competitor Strategies Research Metodologies Financial and Operational Key Ratios and Key Performance Indicators Benchmarking Cost and Profitability Analysis Market Definition and Sizing Strategic Frameworks Market Segmentation and Channels Customer Segmentation and Analysis Customer Loyalty and Satisfaction Strategy Implementation From Strategy to Decision&Result - Following up with KPIs |
| Week | Subject | Related Preparation |
| 1) | Introduction to Strategy and Main Concept of Strategy | Presentation |
| 2) | Competitor Analysis | Presentation / Case Study |
| 3) | Understanding Competitor Strategies | Presentation / Case Study |
| 4) | Research Metodologies | Presentation / Case Study |
| 5) | Financial and Operational Key Ratios and Key Performance Indicators | Presentation / Case Study |
| 6) | Benchmarking | Presentation / Case Study |
| 7) | Cost and Profitability Analysis | Presentation / Case Study |
| 8) | Market Definition and Sizing | Presentation / Case Study |
| 9) | Strategic Frameworks | Presentation / Case Study |
| 10) | Market Segmentation and Channels | Presentation / Case Study |
| 11) | Customer Segmentation and Analysis | Presentation / Case Study |
| 12) | Customer Loyalty and Satisfaction | Presentation / Case Study |
| 13) | Strategy Implementation | Presentation / Case Study |
| 14) | From Strategy to Decision&Result - Following up with KPIs | Presentation / Case Study |
| Course Notes / Textbooks: | Dersi verecek kişi tarafından sunumlar ve vaka çalışmaları hazırlanacaktır Notes and cases will be provided by the lecturer |
| References: | Contemporary Strategy Analysis - Robert M. Grant, 8th ed. 2013, Wiley. ISBN-13: 978-1119941880 Strategic Analysis and Action - Crosssan etal., 7th ed., Prentice Hall, ISBN-13: 978-0132061421 Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne, 2015, Harvard, ISBN-13: 978-1625274496 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 4 | % 15 |
| Presentation | 1 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 7 | 98 |
| Presentations / Seminar | 1 | 3 | 3 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 147 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. | 2 |
| 2) | To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. | 2 |
| 3) | To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. | 3 |
| 4) | To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. | 2 |
| 5) | To be able to use English in written and oral communication in general and in the field of EU studies in particular. | 1 |
| 6) | To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. | 1 |
| 7) | To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. | 2 |
| 8) | To be able to evaluate the current legal, financial and institutional changes that the EU is going through. | 2 |
| 9) | To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. | 2 |
| 10) | To be able to analyze the influence of the EU on political, social and economic system of Turkey. | 2 |
| 11) | To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. | 2 |
| 12) | To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. | 3 |