| COMMUNICATION AND DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD4115 | Graduation Project I | Fall | 2 | 4 | 4 | 8 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. ECE ARIHAN |
| Course Lecturer(s): |
Assist. Prof. İPEK TORUN Prof. Dr. YAHYA BURAK TAMER Assoc. Prof. GÜVEN ÇATAK Instructor DİDEM WONG |
| Recommended Optional Program Components: | None |
| Course Objectives: | The main objective of this course is to design a project from a given brief, consisting of at least 3 different pieces, covering print, time-based, and interactive visual communication design areas. A jury is held every three weeks to give critics and grades. Several workshops are also organized to support the projects technically and conceptually. This is the first course of two which students should pass in order to graduate. |
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The students who have succeeded in this course; I. Identify the design problem and the target audience of a given brief by research and analysis. II. Identify the global trends and local differences in the product selection of the visual communication campaign III. Identify the technology and the media choice suitable for the concept IV. Develop concept based on the needs of the campaign V. Present the campaign with a suitable method of communication and format. VI. Demonstrate skills to construct social, artistic or advertising contextual visual communication campaign based on a given brief VII. Use the technology and the media suitable for the concept VIII. Develop innovative solutions for design problems IX. Use the design experience and knowledge in theory and practice on a visual communication campaign regarding the market X. Demonstrate time management skills to fulfill the market needs XI. Design a campaign to enhance the intellectual and technological expectations of the market XII. Design a creative and genuine communication design campaign through personal experience |
| This capstone course guides students through the research, concept development, and execution of a comprehensive visual communication campaign based on a given brief. The project must integrate design components across print, time-based, and interactive media. Students will explore visual identity and branding strategies, develop product sketches through an iterative design process, and refine final deliverables. Regular critiques and professional presentation sessions will provide structured feedback, ensuring a thorough and market-ready execution. Teaching Methods: Individual Study, Project, Discussion, Problem Solving, Implementation |
| Week | Subject | Related Preparation |
| 1) | Introduction. Reviewing workflow. Distrubuting briefs. | |
| 2) | One-on-one meetings: Concept development. | |
| 3) | One-on-one meetings: Concept development. | |
| 4) | One-on-one meetings: Concept development. | |
| 5) | Presentation: Concept development | |
| 6) | One-on-one meetings: Product sketches | |
| 7) | One-on-one meetings: Product sketches | |
| 8) | One-on-one meetings: Product sketches | |
| 9) | One-on-one meetings: Product sketches | |
| 10) | Presentation: Product sketches | |
| 11) | One-on-one meetings: Developed products | |
| 12) | One-on-one meetings: Developed products | |
| 13) | One-on-one meetings: Product development | |
| 14) | Presentation: Developed products |
| Course Notes / Textbooks: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Special Course Internship (Work Placement) | 5 | % 10 |
| Preliminary Jury | 2 | % 50 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Study Hours Out of Class | 14 | 132 |
| Preliminary Jury | 2 | 8 |
| Final | 1 | 4 |
| Total Workload | 200 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | 5 |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 5 |
| 3) | Qualify in design directing through analysis and design processes. | 5 |
| 4) | Display creative thinking, approach and production process skills. | 5 |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 5 |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | 5 |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | 3 |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 5 |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | 5 |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 4 |
| 11) | Perform necessary time management in order to complete a visual communication design project. | 5 |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | 3 |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 5 |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 5 |