Week |
Subject |
Related Preparation |
1) |
Orientation |
• Meet-up
• Syllabus Review
• Course requirements
|
2) |
Storytelling in advertising |
Required readings from the course reader |
3) |
Storytelling and persuasion |
Required readings from the course reader |
4) |
Understanding a story
• Narrative Thinking
|
Required readings from the course reader |
5) |
Living a story:
• Transportation Theory
Homework assignment 1 |
Required readings from the course reader |
6) |
Basic elements of storytelling:
1- Message
2- Conflict
3- Characters
4- Plot |
Required readings from the course reader |
7) |
Basic elements of storytelling:
1- Message
2- Conflict
3- Characters
4- Plot
|
Required readings from the course readerk. |
8) |
Midterm Exam |
|
9) |
Hero’s Journey in Narrative Advertising |
Required readings from the course reader |
10) |
Inadequacy Marketing vs. Empowerment Marketing
Homework 2
|
Required readings from the course reader |
11) |
Constructing a brand mythology
• Sacred belief / brand worldview
• Brand agent
• Brand narrative
• Brand culture
|
|
12) |
Constructing a brand mythology
• Sacred belief / brand worldview
• Brand agent
• Brand narrative
• Brand culture
|
|
13) |
Perceptual elements of a brand and brand mythology |
|
14) |
Cultural Branding and Holt’s Myth Market Approach |
|
14) |
When storytelling becomes dialogue
- Letting the customers become part of the story
- Convergence and interaction
- Video storytelling and Youtube |
Required readings from the course reader |
|
Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge and skills in cartoon and animation. |
|
2) |
To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction. |
|
3) |
Making animated films with various artistic styles and techniques. |
|
4) |
Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style. |
|
5) |
To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them. |
|
6) |
To be able to evaluate cartoon and animations in the framework of their knowledge and skills. |
|
7) |
To be able to define and manage learning requirements in the field of cartoon and animation. |
|
8) |
To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field. |
|
9) |
To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues. |
|
10) |
To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations. |
|
11) |
Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects. |
|
12) |
To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation. |
|