| Week |
Subject |
Related Preparation |
| 1) |
Orientation |
• Meet-up
• Syllabus Review
• Course requirements
|
| 2) |
Storytelling in advertising |
Required readings from the course reader |
| 3) |
Storytelling and persuasion |
Required readings from the course reader |
| 4) |
Understanding a story
• Narrative Thinking
|
Required readings from the course reader |
| 5) |
Living a story:
• Transportation Theory
Homework assignment 1 |
Required readings from the course reader |
| 6) |
Basic elements of storytelling:
1- Message
2- Conflict
3- Characters
4- Plot |
Required readings from the course reader |
| 7) |
Basic elements of storytelling:
1- Message
2- Conflict
3- Characters
4- Plot
|
Required readings from the course readerk. |
| 8) |
Midterm Exam |
|
| 9) |
Hero’s Journey in Narrative Advertising |
Required readings from the course reader |
| 10) |
Inadequacy Marketing vs. Empowerment Marketing
Homework 2
|
Required readings from the course reader |
| 11) |
Constructing a brand mythology
• Sacred belief / brand worldview
• Brand agent
• Brand narrative
• Brand culture
|
|
| 12) |
Constructing a brand mythology
• Sacred belief / brand worldview
• Brand agent
• Brand narrative
• Brand culture
|
|
| 13) |
Perceptual elements of a brand and brand mythology |
|
| 14) |
Cultural Branding and Holt’s Myth Market Approach |
|
| 14) |
When storytelling becomes dialogue
- Letting the customers become part of the story
- Convergence and interaction
- Video storytelling and Youtube |
Required readings from the course reader |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills. |
|
| 2) |
To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior. |
|
| 3) |
To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques). |
|
| 4) |
To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies). |
|
| 5) |
To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas. |
|
| 6) |
To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization. |
|
| 7) |
To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies. |
|
| 8) |
To gain the basic knowledge and skills necessary for psychological assessment and evaluation. |
|
| 9) |
To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes. |
|
| 10) |
To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society. |
|
| 11) |
To have problem solving skills and to be able to develop the necessary analytical approaches for this. |
|
| 12) |
To be able to criticize any subject in business and academic life and to be able to express their thoughts. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
