MECHATRONICS ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4625 | Advertising Photography | Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | Students will engage in a technical study of photographic illustration in a studio setting. Photo illustration is based on a language whose vocabulary consists of sets, still lives and models; a grammar of cameras, films and lighting systems; and a photographer who creates totally controlled images directed toward fine art, editorial and commercial application. |
The students who have succeeded in this course; I. Understand advertising photography within its historical practices II. Identify various applications in the genre III. Gain ability to practice advertising photography in studio and on location IV. Show dexterity in the use of practical issues of Advertising Photography V. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Week | Subject | Related Preparation |
1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
2) | CRITICS OF THE STUDENT WORK | |
3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | |
4) | CRITICS OF THE STUDENT WORK | |
5) | Composition Rules I | |
6) | CRITICS OF THE STUDENT WORK | |
7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | |
8) | Mid-term presentations | |
9) | Guest Photographer | |
12) | CRITICS OF THE STUDENT WORK | |
13) | CRITICS OF THE STUDENT WORK | |
14) | Final Study |
Course Notes / Textbooks: | Marshall, Hugh (1989) Art-directing photography. Oxford : Phaidon. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. Creative options (1996) New York:American Showcase. www.ilford.com www.sinar.com www.ar-studio.com/Portfolios/ www.jimappleton.com/Ads-01.htm www.ericmeola.com www.the-lightbox.com/Marketing/ www.grafixoncall.com/Photography.html www.studiohl.gr/ meta4sapporo.com/english/top.html www.bga-photo.co.uk/index2.html www.photographe-de-mode.com/photos-de-mode-couleur.html www.5thfloorstudios.com/commercial.html www.mira.com www.picturesque.com freestockphotos.com www.photosource.com |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Homework Assignments | 1 | 7 | 7 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Build up a body of knowledge in mathematics, science and Mechatronics Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. | |
2) | Identify, formulate, and solve complex Mechatronics Engineering problems; select and apply proper modeling and analysis methods for this purpose. | |
3) | Design complex Mechatronic systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. | |
4) | Devise, select, and use modern techniques and tools needed for solving complex problems in Mechatronics Engineering practice; employ information technologies effectively. | |
5) | Design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Mechatronics Engineering. | |
6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Mechatronics-related problems. | |
7) | Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions. | |
8) | Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. | |
9) | Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Mechatronics Engineering applications. | |
10) | Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Acquire knowledge about the effects of practices of Mechatronics Engineering on health, environment, security in universal and social scope, and the contemporary problems of Mechatronics engineering; is aware of the legal consequences of Mechatronics engineering solutions. |