ADV4625 Advertising PhotographyBahçeşehir UniversityDegree Programs CARTOON AND ANIMATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CARTOON AND ANIMATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4625 Advertising Photography Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components: None
Course Objectives: Students will engage in a technical study of photographic illustration in a studio setting. Photo illustration is based on a language whose vocabulary consists of sets, still lives and models; a grammar of cameras, films and lighting systems; and a photographer who creates totally controlled images directed toward fine art, editorial and commercial application.

Learning Outcomes

The students who have succeeded in this course;
I. Understand advertising photography within its historical practices
II. Identify various applications in the genre
III. Gain ability to practice advertising photography in studio and on location
IV. Show dexterity in the use of practical issues of Advertising Photography
V. Demonstrate ability to operate post-production softwares related to advertising purposes.

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Understanding the advertising characteristics of advertising photography, location, tools and techniques.
2) CRITICS OF THE STUDENT WORK
3) Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting.
4) CRITICS OF THE STUDENT WORK
5) Composition Rules I
6) CRITICS OF THE STUDENT WORK
7) Composition rules II. point of view and shooting plans. Creating a classic campaign.
8) Mid-term presentations
9) Guest Photographer
12) CRITICS OF THE STUDENT WORK
13) CRITICS OF THE STUDENT WORK
14) Final Study

Sources

Course Notes / Textbooks: Marshall, Hugh (1989) Art-directing photography. Oxford : Phaidon.

Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub.

Creative options (1996) New York:American Showcase.

www.ilford.com

www.sinar.com

www.ar-studio.com/Portfolios/

www.jimappleton.com/Ads-01.htm

www.ericmeola.com

www.the-lightbox.com/Marketing/

www.grafixoncall.com/Photography.html

www.studiohl.gr/

meta4sapporo.com/english/top.html

www.bga-photo.co.uk/index2.html

www.photographe-de-mode.com/photos-de-mode-couleur.html

www.5thfloorstudios.com/commercial.html

www.mira.com

www.picturesque.com

freestockphotos.com

www.photosource.com
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Homework Assignments 1 7 7
Midterms 1 3 3
Final 1 3 3
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge and skills in cartoon and animation.
2) To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3) Making animated films with various artistic styles and techniques.
4) Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5) To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6) To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7) To be able to define and manage learning requirements in the field of cartoon and animation.
8) To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9) To monitor developments in the field of cartoon and animation using foreign languages ​​and to communicate with foreign colleagues.
10) To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11) Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12) To have sufficient knowledge about ethical values ​​and universal values ​​in the field of cartoon and animation.