NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4121	Workshops and Seminars	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor MURAT CAN OĞUZ
Course Lecturer(s):	Instructor SERKAN ŞİMŞEK
Recommended Optional Program Components:	None
Course Objectives:	In this course, students will be able to gain visual communication design knowledge in the areas of graphic design, advertising design, digital advertising, social media, typography, interaction design and publishing design with professional designers and academic members in seminars and workshops. Students will be able to experience industry practices regarding visual communication design.

Learning Outcomes

The students who have succeeded in this course;
1) Differentiate between classic advertising design and digital advertising design.
2) Discuss the importance of team work in the design industry.
3) Demonstrate team work with professional designers in the workshops.
4) Appraise the differences between art products and industry products in graphic design.
5) Develop and realize a creative idea.
6) Identify the basic differences between concept and subject.
7) Investigate and discuss the emerging technologies in design.

Course Content

This course bridges the gap between theoretical knowledge and practical application in visual communication design. Students will participate in seminars led by academic experts and professional designers, exploring key concepts in graphic design, advertising, digital advertising, social media, typography, interactive media, and publishing. Practical workshops will provide hands-on experience in sectoral practices, fostering creativity, collaboration, and innovation.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course syllabus
2)	Guest Lecturer Seminar: Poyraz Özer "Architecture and Level Design in Video Games"
3)	Guest Lecturer Workshop: Volkan Hacıtahiroğulları "Game Design & Documentation"
4)	Guest Lecturer Seminar: Yağmur Cenberli "Net Neutrality"
5)	Guest Lecturer Seminar: Öykü Türeli "Research Methods in Communication"
6)	Guest Lecturer Seminar: Nilüfer Geysi "Climate Change Communication"
7)	Guest Lecturer Seminar: Ebru Güney "Cli-fi"
8)	Guest Lecturer Seminar: Cemre Okumuş "Feminist Historiography & Documentary"
9)	Guest Lecturer Workshop: Nisa Gülfidan "Poster Design & Print"
10)	Guest Lecturer Seminar: Murat Can Oğuz "Mapping & Digital Experiences"
11)	Guest Lecturer Seminar: Eren Demirkıran "Green Advertising"
12)	Guest Lecturer Workshop: Laçin Yalçınkaya "Blogosphere & WordPress"
13)	Guest Lecturer Seminar: Burak Özdemir "Nation Branding"
14)	Guest Lecturer Seminar: Görkem Bir "Advertising & Globalization"

Sources

Course Notes / Textbooks:	Lupton, E. (2017). Design is storytelling. Cooper Hewitt, Smithsonian Design Museum.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	12	67
Final	2	16
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.