Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor SERKAN ŞİMŞEK
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Recommended Optional Program Components: |
None |
Course Objectives: |
In this course, students will be able to develop visual communication design education about graphic design, advertising design, digital advertising, social media, typeface, interactive and publishing design concepts with professional designers and academic members in seminars and workshops. Otherwise, students will be able to get to know sectorel practice fields of visual communication design concept. |
Week |
Subject |
Related Preparation |
1) |
Introduction to course syllabus |
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2) |
Guest Lecturer Seminar: Poyraz Özer
"Architecture and Level Design in Video Games" |
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3) |
Guest Lecturer Workshop: Volkan Hacıtahiroğulları
"Game Design & Documentation" |
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4) |
Guest Lecturer Seminar: Yağmur Cenberli
"Net Neutrality" |
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5) |
Guest Lecturer Seminar: Öykü Türeli
"Research Methods in Communication" |
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6) |
Guest Lecturer Seminar: Nilüfer Geysi
"Climate Change Communication" |
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7) |
Guest Lecturer Seminar: Ebru Güney
"Cli-fi" |
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8) |
Guest Lecturer Seminar: Cemre Okumuş
"Feminist Historiography & Documentary" |
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9) |
Guest Lecturer Workshop: Nisa Gülfidan
"Poster Design & Print" |
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10) |
Guest Lecturer Seminar: Murat Can Oğuz
"Mapping & Digital Experiences" |
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11) |
Guest Lecturer Seminar: Eren Demirkıran
"Green Advertising" |
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12) |
Guest Lecturer Workshop: Laçin Yalçınkaya
"Blogosphere & WordPress" |
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13) |
Guest Lecturer Seminar: Burak Özdemir
"Nation Branding" |
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14) |
Guest Lecturer Seminar: Görkem Bir
"Advertising & Globalization" |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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