ENG1003 Communications Skills and Academic Reporting IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENG1003 Communications Skills and Academic Reporting I Fall 2 2 3 4

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor ELİF CANAN ONAT
Course Lecturer(s): Instructor SERKAN GÜLŞEN
Instructor YALÇIN GÜDEN
Instructor IŞIL BURSALI
Instructor NİLGÜN KARA
Instructor SEVTAP SIVIŞ
Dr. Öğr. Üyesi AYŞEGÜL LİMAN KABAN
Instructor ZEYNEP MUTLU CANSEVER
Instructor ANIL GÜNAYDIN
Instructor DUYGU CAN
Recommended Optional Program Components: None
Course Objectives: 1. to demonstrate academic language learning strategies with examples
2. to transfer the fundamentals of Academic English
3. to illustrate academic language use with examples
4. to report results and comments in an academic style and format

Learning Outcomes

The students who have succeeded in this course;
1. to guess unknown vocabulary from context
2. to use complex sentence structures and academic phrases
3. to identify the audience, tone, and purpose in academic writing
4. to analyze coherence, cohesion, and unity in academic writing
5. to summarize
6. to paraphrase
7. to apply rules and conventions of academic writing
8. to write a piece of writing in academic language

Course Content

EAP language skills based on the definition of CEFR B2 Level

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course requirements, syllabus, evaluation system and materials Stated in the syllabus.
2) 1. Expanding notes into sentences 2. Correcting and evaluating sentences 3. Writing simple and compound sentences 4. Writing compound sentences using coordinators Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
3) 1. Analysing paragraph structure 2. Recognizing cohesion in a paragraph 3. Cohesion (1): Pronouns and determiners Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
4) Writing topic sentences and concluding sentences Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
5) 1. Writing definitions using prepositional phrases 2. The structure of definitions (1): Noun + prepositional phrase Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
6) 1. Writing definitions using relative clauses 2. The structure of definitions (2): Noun + relative clauses Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
7) Writing a paragraph that includes definition Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
8) Revision and feedback Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
9) 1. Analysing, planning, and using notes to build up a paragraph 2. Cohesion (2): Using adverbials to introduce supporting information Homework: Reading, listening, and vocabulary practice and graded tests in e-learning platform Stated in the syllabus.
10) Writing a descriptive paragraph Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
11) Revision and feedback Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
12) 1. Analysing and using active note-taking strategies 2. Identifying and using summarizing words and phrases 3. Noun phrases (1): Summarizing ideas using key nouns and determiners 4. Noun phrases (2): Paraphrasing longer structures Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
13) Writing a summary of a short academic text Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.
14) Revision and feedback Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform Stated in the syllabus.

Sources

Course Notes / Textbooks: Garnet Yayınlarından seçilmiş ve uyarlanmış kitap bölümleri, bölüm hocalarının hazırladığı materyaller, ve Internet kaynakları
Compiled parts from the books of Garnet Publishing, prepared materials by the department instructors, and Internet sources
References: English for Academic Study: Reading & Writing American Edition Course Book
John Slaght, Paddy Harben, Anne Pallant
A university preparation course published in collaboration with the University of Reading.
Garnet Education
ISBN: 9781859645550

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Application 10 % 25
Homework Assignments 2 % 0
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Application 14 2 28
Homework Assignments 2 2 4
Midterms 1 2 2
Final 1 2 2
Total Workload 92

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 1
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 1
4) To be able to analyze primary and secondary research data for a variety of products and services. 1
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 1
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 1
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 1
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 1
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 1
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 1
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 4
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 5